agente.fit — the AI receptionist and money-collection machine for Lima's personal trainers.
Solo trainers lose 2 hours/day on WhatsApp chasing payments, answering repeated questions, and building PDF plans. We automate the entire client lifecycle — workout delivery, form review, billing, and retention — inside the WhatsApp number they already own. No app downloads. No hardware. Live in 10 business days.
Get the investor data roomLima's independent personal trainers operate entirely on WhatsApp + Yape/Plin. They have no admin, no CRM, no automated billing. Every client interaction is manual.
"Pierdo 2 horas diarias en WhatsApp cobrando por Yape, respondiendo las mismas dudas y armando PDFs. Mis clientes se desmotivan a las 3 semanas y yo no tengo tiempo para retenerlos."
"I lose 2 hours a day on WhatsApp collecting via Yape, answering the same questions and making PDFs. My clients lose motivation at week 3 and I have no time to retain them." — Independent PT, Lima [no source found for exact quote]
At S/399/mo, the tool pays for itself by retaining just one client that would otherwise churn in week 3.
agente.fit is a fixed-scope WhatsApp AI assistant that lives on the phone number the trainer already uses. Clients never download an app. Payments happen via Yape/Plin — the wallets they already have.
Plans sent automatically via WhatsApp. Daily check-ins. Chatbot Q&A for common nutrition and exercise questions — 24/7, in Spanish.
Clients send workout videos via WhatsApp. Our multimodal AI (Qwen3.6-27B on RTX A5000 + B200) analyzes form and returns corrective feedback. Up to 5 videos/week on Pro tier.
Payment reminders, automated invoicing, and daily reconciliation reports — all via WhatsApp. Subscription billed on the 1st via Yape/Plin. 15-day cancellation notice.
SOW Day 1–7 checklist. 50% upfront / 50% on go-live. No hardware. No app downloads for clients. Built on the same multi-tenant WhatsApp infrastructure as agente.ceo (TypeScript, Baileys + Matrix).
Three fixed tiers. Monthly subscription. Billed via Yape/Plin on the 1st of each month.
| Tier | Price | Clients | What's Included |
|---|---|---|---|
| Básico | S/399/mo | Up to 15 | Automated workout/nutrition delivery via WhatsApp, basic progress tracking & chatbot Q&A |
| Pro | S/999/mo | Up to 30 | Everything in Básico + AI async video form-review (5 videos/week), Yape/Plin auto-reminders & invoicing |
| Studio | S/2,500/mo | Up to 60 | Everything in Pro + white-label branding, priority AI queue, custom onboarding flows for micro-gyms (up to 3 coaches) |
| Add-On | Price | Description |
|---|---|---|
| Custom Nutrition Database Integration | S/150/mo | Integrate trainer's proprietary nutrition database into the AI delivery pipeline |
| Instagram Reels Auto-Clipping | S/200/mo | Auto-clip training footage into shareable Reels using our video pipeline |
Trainerize, TrueCoach, and FitBudd are excellent products — for markets that use credit cards and download iOS apps. They fail in Peru for three structural reasons:
Trainerize (~$49–99/mo), TrueCoach (~$49–100/mo), FitBudd ($39–149/mo) — none accept Peruvian mobile wallets. Lima trainers pay via Yape/Plin. Period. [source: https://trainerize.com/pricing] [source: https://truecoach.com/pricing] [source: https://fitbudd.com/pricing]
US-dollar pricing creates exchange-rate risk and psychological friction for a market earning in soles. A S/399/mo tool is immediately understandable; $99/mo is not.
US tools require clients to download an app. In Peru, WhatsApp is the app. If it's not on WhatsApp, it doesn't exist for this market. We automate the money — and the relationship — where it already lives.
Competitor pricing sourced from public pages. Lima PT session rates from [source: https://superprof.pe/entrenador-personal.html]
Peru is the largest informal economy in Latin America. WhatsApp is its operating system. Yape and Plin are its payment rails.
Independent personal trainers and micro-gym owners (1–3 coaches) in Lima managing 10–30 hybrid/online clients. Operating entirely via WhatsApp + Yape/Plin. Zero dedicated admin or tech support. This is a community-first, word-of-mouth market — exactly where our GTM plays.
High gross margins from day one. Cash break-even at 1 customer. Accounting break-even (with founder salary) at ~3 customers.
| Metric | Value |
|---|---|
| Fixed Costs (Cash) | S/444.56/mo (GPU electricity S/373.15, Hetzner VPS S/21.41, software/infra S/50) |
| Fixed Costs (Accounting) | S/2,246.64/mo (adds depreciation S/302.08 + founder salary S/1,500) |
| Variable Cost / Customer / Mo | S/155.87 (WhatsApp convos S/0.44, compute/storage S/5.43, founder time S/150) + 1.5% payment fee |
| Gross Margin — Básico (S/399) | 59.4% |
| Gross Margin — Pro (S/999) | 82.9% |
| Gross Margin — Studio (S/2,500) | 92.3% |
| Cash Break-Even | 1 customer (0.54) |
| Accounting Break-Even (founder salary) | ~3 customers |
| Weighted Gross Profit (50% T1 / 30% T2 / 20% T3) | S/828.34 / customer / mo |
0–5 customers: ~10–20% net margin. 5–20 customers: ~40–50% net margin. 20+ customers: ~60–70% net margin. Margins expand as fixed costs amortize and founder time per customer drops.
Meta's official Cloud API (with transparent conversation-based pricing) makes WhatsApp automation production-ready for SMBs. No more grey-market Baileys-only solutions. [source: https://developers.facebook.com/docs/whatsapp/cloud-api/pricing]
Peru's tax authority (SUNAT) is actively pushing micro-enterprise formalization. Trainers who formalize need invoicing, billing, and record-keeping — exactly what agente.fit automates. [source: https://www.sunat.gob.pe]
Yape and Plin have crossed 10M users each. QR-based payments are now the default for person-to-person transactions in Lima. The payment rails are ready; the software layer is not. [no source found for exact 2025 user counts]
We meet trainers where they already are: Facebook groups, Instagram hashtags, and WhatsApp communities. CAC target < S/100. First cohort target: < S/15 per customer.
Monitor Facebook/WhatsApp groups for pain-language posts: "Estoy todo el día contestando mensajes y no entreno", "Mis clientes me olvidan y no pagan", "Perder clientes es lo que más me duele". Respond with a 30s demo video of AI form-check.
FB group: "Entrenadores Personales Perú". IG hashtags: #entrenadorpersonalperu, #fitperu, #entrenadorpersonallima. Warm-first IG/WhatsApp DM outreach. 3-touch sequence (Day 0/3/7, 10:00–13:00 / 16:00–19:00 Peru time).
Every satisfied trainer refers 2–3 peers in their gym community. Built-in referral incentive: 1 month free for each referred paying customer. Community trust is the distribution moat.
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