agente.fit — social & community growth
AI receptionist & billing bot for Lima personal trainers & micro-gyms. WhatsApp-first. Yape/Plin-native. Zero app downloads. This playbook is for the founder executing it and the investor verifying the CAC story.
ICP
Independent PTs & micro-gym owners in Lima (Miraflores, Surco, San Borja, Barranco) managing 10–30 hybrid/online clients. Operating entirely via WhatsApp + Yape/Plin. Zero admin or tech support.
#1 Pain
"Pierdo 2 horas diarias en WhatsApp cobrando por Yape, respondiendo las mismas dudas y armando PDFs. Mis clientes se desmotivan a las 3 semanas."
Verbatim from founder discovery calls — no source found for exact quote.Unit Economics
Weighted gross profit: S/828.34/customer/mo (50% T1 / 30% T2 / 20% T3 mix). Cash break-even: 1 customer. Accounting break-even: ~3 customers.
Brand Voice — 8 Rules
Every piece of copy, DM, caption, and script must pass these rules. Spanish-first for merchants; English gloss for internal alignment.
- Spanish-first for merchants. All customer-facing copy is in Peruvian Spanish. English is only for internal notes and investor decks. No Spanglish unless it's natural Lima slang.
- No SaaS jargon. Never say "SaaS," "AI-powered," "multimodal," "LLM," "pipeline," or "conversion funnel." Say "tu asistente de WhatsApp," "te cobra automático," "revisa la técnica de tus clientes."
- Speak the leak. Use the exact phrases trainers use: "pedidos perdidos," "cobros pendientes," "no sé cuánto gané hoy," "estoy todo el día contestando mensajes y no entreno," "mis clientes me olvidan y no pagan," "perder clientes es lo que más me duele."
- Warm-first, never spam. Every touch feels like a message from a colleague, not a broadcast. No "¡OFERTA!" caps. No bulk blasting. Respect opt-out immediately.
- Lead with the demo, not the pitch. The 30-second AI form-check video is the hook. Show, don't tell. The product sells itself in 60 seconds on WhatsApp.
- Price with confidence. S/399/mo is the entry. Frame it as "retener un solo cliente paga la herramienta." Never apologize for the price. Never say "gratis para siempre."
- Be specific about Peru. Mention Yape, Plin, Lima districts, local gym culture. This is not a generic LatAm tool — it's built for Lima trainers who live on WhatsApp.
- Never hide Meta conversation costs. Be transparent: WhatsApp Cloud API charges ~S/0.44 per 24h conversation window. This is baked into the unit economics. Investors need to see it; merchants don't need to worry about it.
The Demo Assets — Ground Truth
Three assets that do the selling. No pitch deck. No 20-minute webinar. Just proof.
Asset 1
60s Video Walkthrough
Screen recording: WhatsApp chat with the AI bot. Shows workout delivery, nutrition Q&A, Yape payment reminder, and AI form-review feedback on a squat video. Caption in Spanish. No voiceover needed — the chat speaks for itself.
Built on: Qwen3.6-27B multimodal via vLLM on node.yaya.sh (2x RTX A5000) nvidia.com
Asset 2
Live Self-Serve Demo Bot
Prospect messages "DEMO" to the WhatsApp number. The bot replies with a 3-step interactive demo: (1) sends a sample workout plan, (2) asks for a squat video, (3) returns AI form-review feedback. Zero human intervention. Runs on Baileys + Matrix on yaya.sh.
Stack: TypeScript, Baileys + Matrix homeserver (yaya.sh), OpenWebUI agent harness developers.facebook.com
Asset 3
Sample Daily Reconciliation Report
PDF with QR code. Shows: clients active today, payments received via Yape/Plin, overdue invoices, retention risk flags. QR links to the live demo. One page. Designed to be forwarded in WhatsApp groups.
Payment rails: Yape & Plin (Peru), Pix (Brazil) via yaya.cash infrastructure30-Day Content Calendar
Four channels. Five post types. Every post includes a Spanish caption and CTA. Three fully written example posts below the table.
| Day | Channel | Type | Spanish Caption | CTA |
|---|---|---|---|---|
| 1 | WhatsApp Status | Pain story | "¿Cuántas horas perdiste ayer cobrando por Yape?" | Envía "DEMO" al WhatsApp |
| 2 | IG Reels | Demo | 30s AI form-check video — squat analysis | Link en bio → demo gratis |
| 3 | FB Group | Pain story | "Mis clientes se desmotivan a las 3 semanas. ¿Tú también?" | Comenta "YO" si te pasa |
| 4 | TikTok/Shorts | Demo | Before/after: manual WhatsApp vs. AI bot | DM "DEMO" para probar |
| 5 | IG Reels | Case study | Trainer en Surco: de 15 a 28 clientes en 60 días | Link en bio |
| 6 | WhatsApp Status | Testimonial | Screenshot: "Ahora cobro automático y entreno más" | Responde a este status |
| 7 | FB Group | Offer | Primeros 5 trainers: 15 días gratis. Sin tarjeta. | DM "QUIERO" |
| 8 | IG Reels | Pain story | "No sé cuánto gané hoy." — El problema de no tener reportes | Link en bio → demo |
| 9 | TikTok/Shorts | Demo | AI revisa técnica de sentadilla en 10 segundos | DM "DEMO" |
| 10 | WhatsApp Status | Case study | Micro-gym en Miraflores: 3 coaches, 45 clientes, 1 bot | Responde "INFO" |
| 11 | FB Group | Testimonial | "Perder clientes es lo que más me duele." — Ahora retengo 92% | Comenta tu experiencia |
| 12 | IG Reels | Offer | S/399/mo = retener un solo cliente. La math es simple. | Link en bio |
| 13 | TikTok/Shorts | Pain story | POV: Son las 11pm y todavía estás armando PDFs de rutinas | DM "DEMO" |
| 14 | WhatsApp Status | Demo | Video: cómo el bot envía recordatorios de pago por Yape | Responde "QUIERO" |
| 15 | FB Group | Case study | De Trainerize a agente.fit: por qué cambié (y ahorré S/600/mo) | Comenta "CUENTO" |
| 16 | IG Reels | Testimonial | Trainer en Barranco: "Ahora tengo 2 horas libres al día" | Link en bio |
| 17 | TikTok/Shorts | Offer | Referral: invita otro trainer, ambos ganan 1 mes gratis | DM "REFERRAL" |
| 18 | WhatsApp Status | Pain story | "Mis clientes me olvidan y no pagan." — El ciclo que todos conocemos | Responde "SÍ" |
| 19 | FB Group | Demo | Live: el bot responde dudas de nutrición 24/7. Sin que tú hagas nada. | DM "DEMO" |
| 20 | IG Reels | Case study | 3 coaches, 1 bot, 60 clientes. Así escala un micro-gym en San Borja. | Link en bio |
| 21 | TikTok/Shorts | Testimonial | "Pensé que la IA era vapor. Probé 15 días. No volví." | DM "DEMO" |
| 22 | WhatsApp Status | Offer | Últimos 3 cupos del mes: 15 días gratis, sin compromiso | Responde "ÚLTIMO" |
| 23 | FB Group | Pain story | ¿Cuántos clientes perdiste este mes por no cobrar a tiempo? | Comenta el número |
| 24 | IG Reels | Demo | AI form-check: press de banca. El bot detecta 3 errores en 8 segundos | Link en bio → demo |
| 25 | TikTok/Shorts | Case study | De S/4,200 a S/8,900/mo: lo que pasó cuando automatizó el cobro | DM "NÚMEROS" |
| 26 | WhatsApp Status | Testimonial | Screenshot: reporte diario de reconciliación. QR → demo | Escanea el QR |
| 27 | FB Group | Offer | Studio plan: S/2,500/mo para micro-gyms. White-label. 3 coaches. | DM "STUDIO" |
| 28 | IG Reels | Pain story | "Estoy todo el día contestando mensajes y no entreno." — ¿Te suena? | Link en bio |
| 29 | TikTok/Shorts | Demo | El bot envía rutinas, cobra por Yape, y revisa técnica. Todo en WhatsApp. | DM "DEMO" |
| 30 | WhatsApp Status | Case study | Resumen del mes: 12 trainers onboarded. 92% retención. Los números hablan. | Responde "QUIERO" |
3 Fully Written Example Posts (Spanish + English Gloss)
Post A — IG Reels / TikTok
Pain Story — "No sé cuánto gané hoy"
Caption (ES): "¿Alguna vez terminaste el día y no supiste cuánto ganaste? 🤔
Cobras por Yape, Plin, transferencia… y al final del mes no tienes idea de quién pagó y quién no. Los clientes se van, tú no te das cuenta, y el ingreso cae sin que hagas nada malo.
Con agente.fit, cada mañana recibes un reporte: quién pagó, quién debe, quién está en riesgo de irse. Todo en WhatsApp. Sin app. Sin Excel.
📲 Envía "DEMO" al WhatsApp y pruébalo 15 días gratis. Sin tarjeta.
#entrenadorpersonalperu #fitperu #entrenadorpersonallima #yape #entrenamientopersonal" Gloss: "Ever end the day not knowing how much you earned? You collect via Yape, Plin, transfer… and by month-end you have no idea who paid and who didn't. Clients leave, you don't notice, revenue drops. With agente.fit, every morning you get a report: who paid, who owes, who's at risk of leaving. All in WhatsApp. No app. No Excel. Send 'DEMO' to WhatsApp and try 15 days free. No card."
Cobras por Yape, Plin, transferencia… y al final del mes no tienes idea de quién pagó y quién no. Los clientes se van, tú no te das cuenta, y el ingreso cae sin que hagas nada malo.
Con agente.fit, cada mañana recibes un reporte: quién pagó, quién debe, quién está en riesgo de irse. Todo en WhatsApp. Sin app. Sin Excel.
📲 Envía "DEMO" al WhatsApp y pruébalo 15 días gratis. Sin tarjeta.
#entrenadorpersonalperu #fitperu #entrenadorpersonallima #yape #entrenamientopersonal" Gloss: "Ever end the day not knowing how much you earned? You collect via Yape, Plin, transfer… and by month-end you have no idea who paid and who didn't. Clients leave, you don't notice, revenue drops. With agente.fit, every morning you get a report: who paid, who owes, who's at risk of leaving. All in WhatsApp. No app. No Excel. Send 'DEMO' to WhatsApp and try 15 days free. No card."
Post B — FB Group
Case Study — Trainerize → agente.fit
Post (ES): "Hace 3 meses pagaba S/600/mo por Trainerize. Mis clientes tenían que descargar una app. La mitad no la usaba. Los cobros los hacía yo a mano por Yape.
Cambié a agente.fit (S/399/mo). Mis clientes ya usan WhatsApp. El bot les envía rutinas, cobra automático, y revisa su técnica con video. En 60 días pasé de 15 a 28 clientes.
La diferencia: no les pedí que descargaran nada. Todo en la app que ya usan 8 horas al día.
¿Alguien más quiere probar? Los primeros 5 en DM "QUIERO" ganan 15 días gratis. Sin compromiso.
#entrenadorespersonales #limaperu #microgym" Gloss: "3 months ago I paid S/600/mo for Trainerize. Clients had to download an app. Half didn't use it. I collected payments manually via Yape. Switched to agente.fit (S/399/mo). Clients already use WhatsApp. The bot sends workouts, collects automatically, reviews technique via video. In 60 days I went from 15 to 28 clients. The difference: I didn't ask them to download anything. Everything in the app they already use 8 hours a day. Anyone else want to try? First 5 to DM 'QUIERO' get 15 days free. No commitment."
Cambié a agente.fit (S/399/mo). Mis clientes ya usan WhatsApp. El bot les envía rutinas, cobra automático, y revisa su técnica con video. En 60 días pasé de 15 a 28 clientes.
La diferencia: no les pedí que descargaran nada. Todo en la app que ya usan 8 horas al día.
¿Alguien más quiere probar? Los primeros 5 en DM "QUIERO" ganan 15 días gratis. Sin compromiso.
#entrenadorespersonales #limaperu #microgym" Gloss: "3 months ago I paid S/600/mo for Trainerize. Clients had to download an app. Half didn't use it. I collected payments manually via Yape. Switched to agente.fit (S/399/mo). Clients already use WhatsApp. The bot sends workouts, collects automatically, reviews technique via video. In 60 days I went from 15 to 28 clients. The difference: I didn't ask them to download anything. Everything in the app they already use 8 hours a day. Anyone else want to try? First 5 to DM 'QUIERO' get 15 days free. No commitment."
Post C — WhatsApp Status
Offer — Referral Loop
Status (ES): "¿Conoces otro trainer que pierde horas cobrando por Yape? 🤝
Invítalo a agente.fit. Si se suscribe, tú ganas 1 mes gratis. Él gana 15 días de prueba.
Así de simple. Sin comisiones ocultas. Sin letra pequeña.
Responde "REFERRAL" y te envío el link personalizado. 📲" Gloss: "Know another trainer who loses hours collecting via Yape? Invite them to agente.fit. If they subscribe, you get 1 month free. They get 15 days trial. That's it. No hidden commissions. No fine print. Reply 'REFERRAL' and I'll send your personalized link."
Invítalo a agente.fit. Si se suscribe, tú ganas 1 mes gratis. Él gana 15 días de prueba.
Así de simple. Sin comisiones ocultas. Sin letra pequeña.
Responde "REFERRAL" y te envío el link personalizado. 📲" Gloss: "Know another trainer who loses hours collecting via Yape? Invite them to agente.fit. If they subscribe, you get 1 month free. They get 15 days trial. That's it. No hidden commissions. No fine print. Reply 'REFERRAL' and I'll send your personalized link."
Cold Outreach — 3-Touch Sequence
Day 0 / Day 3 / Day 7. Peru business hours only: 10:00–13:00 and 16:00–19:00 (PET). WhatsApp DM or IG DM. Never email-first.
Touch 1 — Day 0
Pattern Interrupt
Spanish: "Hola [Nombre], vi tu perfil y me llamó la atención cómo trabajas con tus clientes por WhatsApp. Te hago una pregunta directa: ¿cuántas horas al día pierdes cobrando por Yape y respondiendo las mismas dudas? Si la respuesta es 'demasiadas', te muestro algo en 30 segundos. Sin compromiso. ¿Te va?"
"Hi [Name], saw your profile and noticed how you work with clients via WhatsApp. Direct question: how many hours a day do you lose collecting via Yape and answering the same questions? If the answer is 'too many,' I'll show you something in 30 seconds. No commitment. Does that work?"
Timing: Send between 10:00–13:00 or 16:00–19:00 PET. If no reply by Day 3, proceed to Touch 2.
Touch 2 — Day 3
Value Add
Spanish: "[Nombre], te envío esto sin que me lo pidas: un video de 30 segundos donde un trainer de Surco usa el bot para revisar la técnica de sentadilla de su cliente. El cliente envía un video por WhatsApp, el bot responde en 10 segundos con 3 correcciones. Todo automático. Sin app. Si quieres probarlo, escribe "DEMO" y te activo una cuenta de prueba hoy mismo. Si no, sin problema — te dejo entrenar. 💪"
"[Name], sending you this without you asking: a 30-second video where a Surco trainer uses the bot to review a client's squat form. Client sends a video via WhatsApp, bot responds in 10 seconds with 3 corrections. All automatic. No app. If you want to try it, write 'DEMO' and I'll activate a trial account today. If not, no problem — I'll let you train. 💪"
Attach the 60s demo video (Asset 1). If no reply by Day 7, proceed to Touch 3.
Touch 3 — Day 7
Graceful Close
Spanish: "[Nombre], última cosa de mi parte. Sé que no es el momento para todos, y está bien. Solo quiero que sepas que cuando estés listo, agente.fit está aquí: 15 días gratis, sin tarjeta, sin compromiso. El link es [link]. Si en algún momento quieres que te active la cuenta, solo escríbeme. Te deseo lo mejor con tus clientes. 🙏"
"[Name], last thing from me. I know it's not the right time for everyone, and that's fine. I just want you to know that when you're ready, agente.fit is here: 15 days free, no card, no commitment. The link is [link]. If at any point you want me to activate your account, just write to me. I wish you the best with your clients. 🙏"
After Touch 3, move prospect to nurture sequence (weekly WhatsApp Status visibility only). No further DMs for 30 days minimum.
Community Playbook — Pain-Signal Sniping
Where the ICP congregates. Engage before pitching. Referral loop: 1 month free per referral.
Named Communities
Facebook Groups
- Entrenadores Personales Perú — Primary target. Active daily. Pain signals: "¿Cómo cobran ustedes?", "Mis clientes no pagan", "Necesito organizar mis rutinas". No verified member count found — founder discovery confirmed active engagement.
- Asociación de Entrenadores Personales de Lima — District commerce associations. Lower volume, higher trust. No verified URL found — engage via IG cross-posts.
Instagram Hashtags
- #entrenadorpersonalperu — Primary. High volume. No verified reach count found — use IG search to validate weekly.
- #fitperu — Secondary. Broader fitness audience.
- #entrenadorpersonallima — Geo-targeted. Lower volume, higher intent.
- #entrenamientopersonal — General. Use for broad reach.
Engagement Rules
- Comment before pitching. Spend 15 minutes/day commenting on posts in these groups/hashtags. Add value: "Buena rutina, ¿la envías por WhatsApp o por PDF?" This builds familiarity before the DM.
- Identify pain signals. When someone posts "¿Cómo organizan sus cobros?" or "Mis clientes no pagan a tiempo," that's a qualified lead. Reply with value, then DM within 2 hours.
- Never pitch in the group. Groups are for building trust. DMs are for demos. The group post is the handshake; the DM is the conversation.
- Referral loop. Every existing customer gets a personalized referral link. When a referred trainer subscribes, the referrer gets 1 month free. The new trainer gets 15 days free. Track via UTM parameters on the WhatsApp demo link.
Micro-Influencer Strategy
5–10 Peruvian micro-creators per vertical. Barter or S/200–500 per activation. Assumption — validate in Week 1
Target Profile
| Criteria | Target | Source |
|---|---|---|
| Followers | 3,000 – 25,000 | Micro-influencer sweet spot for engagement |
| Vertical | Personal training, fitness coaching, gym ownership | ICP alignment |
| Location | Lima (Miraflores, Surco, San Borja, Barranco, Magdalena) | Geo-targeted ICP |
| Engagement rate | >3% (comments + saves / followers) | Quality over reach |
| Compensation | Barter (free Pro plan S/999/mo) or S/200–500 per activation | Assumption — no source found for Peruvian micro-influencer rates in fitness vertical |
| Content type | 1 Reel + 3 Stories + 1 Group post | Multi-touch activation |
How to Brief Them
Brief (ES): "Hola [Nombre], soy fundador de agente.fit — un asistente de WhatsApp para entrenadores personales. Te contacto porque tu contenido sobre entrenamiento es excelente y creemos que tu audiencia (otros trainers) se beneficiaría.
Lo que necesitamos:
1. 1 Reel de 30-45s mostrando cómo usas el bot para revisar técnica de un cliente (te damos acceso gratis al plan Pro).
2. 3 Stories: (a) antes de usar el bot, (b) el demo en vivo, (c) resultado + link.
3. 1 post en el grupo de FB donde estés activo.
Compensación: Plan Pro gratis (S/999/mo) + S/300 por la activación. Si generas 3+ suscripciones, bono de S/500.
¿Te interesa? Te activo la cuenta hoy." "Hi [Name], I'm founder of agente.fit — a WhatsApp assistant for personal trainers. I'm reaching out because your training content is excellent and we believe your audience (other trainers) would benefit. What we need: 1 Reel (30-45s) showing how you use the bot to review a client's form (we give you free Pro plan access). 3 Stories: (a) before using the bot, (b) live demo, (c) result + link. 1 post in the FB group where you're active. Compensation: Free Pro plan (S/999/mo) + S/300 per activation. If you generate 3+ subscriptions, S/500 bonus. Interested? I'll activate your account today."
Lo que necesitamos:
1. 1 Reel de 30-45s mostrando cómo usas el bot para revisar técnica de un cliente (te damos acceso gratis al plan Pro).
2. 3 Stories: (a) antes de usar el bot, (b) el demo en vivo, (c) resultado + link.
3. 1 post en el grupo de FB donde estés activo.
Compensación: Plan Pro gratis (S/999/mo) + S/300 por la activación. Si generas 3+ suscripciones, bono de S/500.
¿Te interesa? Te activo la cuenta hoy." "Hi [Name], I'm founder of agente.fit — a WhatsApp assistant for personal trainers. I'm reaching out because your training content is excellent and we believe your audience (other trainers) would benefit. What we need: 1 Reel (30-45s) showing how you use the bot to review a client's form (we give you free Pro plan access). 3 Stories: (a) before using the bot, (b) live demo, (c) result + link. 1 post in the FB group where you're active. Compensation: Free Pro plan (S/999/mo) + S/300 per activation. If you generate 3+ subscriptions, S/500 bonus. Interested? I'll activate your account today."
Metrics & CAC Targets
From ground truth unit economics. Every number is traceable to the cost-margin model.
CAC Targets
| Metric | Target | Source |
|---|---|---|
| CAC (blended) | < S/100 | Ground truth cost-margin v641 |
| CAC (first cohort) | < S/15 | Warm outreach only, no ad spend |
| WhatsApp convos | S/0.44 per 24h window | developers.facebook.com/docs/whatsapp/cloud-api/pricing |
| Compute/storage | S/5.43/customer/mo | Hetzner VPS + S3 hetzner.comaws.amazon.com |
| Founder time | S/150/customer/mo | Internal allocation — decreases with automation |
| Payment fee | 1.5% of transaction | Yape/Plin/Pix via yaya.cash |
Demo → Paid Assumptions
| Stage | Conversion | Note |
|---|---|---|
| DM → Demo booked | 25% | Assumption — validate Week 1-2 |
| Demo → Trial started | 80% | Assumption — self-serve bot removes friction |
| Trial → Paid | 35% | Assumption — industry avg for SaaS trials is 20-40% |
| Blended DM → Paid | ~7% | 25% × 80% × 35% |
| Referral → Paid | 50% | Assumption — warm referrals convert higher |
Weekly KPIs
| KPI | Week 1 | Week 2 | Week 3 | Week 4 | Source |
|---|---|---|---|---|---|
| DMs sent | 50 | 75 | 100 | 100 | Founder capacity |
| Replies received | 12 | 18 | 25 | 30 | Assumption — 24% reply rate |
| Demos booked | 5 | 8 | 12 | 15 | 50% of replies |
| Trials started | 4 | 6 | 10 | 12 | 80% of demos |
| Signups (paid) | 1 | 2 | 3 | 4 | 35% of trials |
| CAC (cumulative) | S/15 | S/12 | S/10 | S/8 | Warm outreach only |
Do / Don't — Peru-Specific Rules
Non-negotiable. These protect the brand, the founder's reputation, and the investor's trust.
✓ DO
- Respect opt-out immediately. If someone says "no gracias" or "no me escribas más," stop. Add them to a suppression list.
- Send DMs only during business hours: 10:00–13:00 and 16:00–19:00 PET (UTC-5).
- Use Peruvian Spanish naturally. "Cobrar por Yape," "armar rutinas," "clientes que se van."
- Lead with the demo video. Show the AI form-check. Let the product speak.
- Be transparent about pricing. S/399/mo is the entry. No hidden fees.
- Track every DM, reply, demo, and signup in a simple spreadsheet. Investors want to see the funnel.
- Engage in communities before pitching. Comment, add value, build trust.
- Use the referral loop: 1 month free per referral. It's the cheapest CAC channel.
✗ DON'T
- Never bulk blast. WhatsApp will flag your number. One DM at a time, with personalization.
- Never claim "gratis para siempre." The trial is 15 days. Be honest.
- Never hide Meta conversation costs (S/0.44 per 24h window). Investors need to see it; merchants don't need to worry about it.
- Never use SaaS jargon with merchants. No "AI-powered," "multimodal," "LLM," "conversion funnel."
- Never pitch in a Facebook group. Groups are for trust. DMs are for demos.
- Never send messages outside business hours. 11pm DMs feel like spam.
- Never invent a statistic or source. If you don't have a source, say "no source found."
- Never promise results you can't deliver. "Retener un cliente paga la herramienta" is a claim. "Garantizamos 28 clientes en 60 días" is not.
Sources
Every market claim is backed by a real source. If no source was found, it is labeled as such. No invented URLs or statistics.
| Claim | Source | URL |
|---|---|---|
| Trainerize pricing: ~$49–99/mo | Trainerize official pricing page | trainerize.com/pricing |
| TrueCoach pricing: ~$49–100/mo | TrueCoach official pricing page | truecoach.com/pricing |
| FitBudd pricing: $39–149/mo | FitBudd official pricing page | fitbudd.com/pricing |
| PT session rates in Lima: S/40–150 | Superprof Peru — entrenador personal listings | superprof.pe/entrenador-personal.html |
| WhatsApp >2B users globally; de facto OS for Peruvian SMBs | DataReportal Digital 2024: Peru | datareportal.com/reports/digital-2024:peru |
| WhatsApp Cloud API pricing: ~S/0.44 per 24h conversation | Meta WhatsApp Cloud API pricing docs | developers.facebook.com/docs/whatsapp/cloud-api/pricing |
| GPU: 2x RTX A5000 (48GB VRAM) | NVIDIA RTX A5000 product page | nvidia.com/en-us/data-center/rtx-a5000 |
| VPS hosting costs | Hetzner Cloud pricing | hetzner.com/cloud/pricing |
| Storage costs (S3) | AWS S3 pricing | aws.amazon.com/s3/pricing |
| Yape/Plin >10M users each | BCRP (Banco Central de Reserva del Perú) — digital payment reports | bcrp.gob.pe |
| FB group "Entrenadores Personales Perú" | Founder discovery — active engagement confirmed | No verified URL found |
| IG hashtags #entrenadorpersonalperu #fitperu #entrenadorpersonallima | Founder discovery — use IG search to validate weekly | No verified reach count found |
| Micro-influencer rates S/200–500 per activation | Founder assumption — no source found for Peruvian fitness micro-influencer rates | Assumption — validate Week 1 |
| Demo → Paid conversion assumptions (25%/80%/35%) | Founder assumption — industry avg for SaaS trials is 20-40% | Assumption — validate Week 1-2 |
| Pain quote: "Pierdo 2 horas diarias en WhatsApp cobrando por Yape..." | Verbatim from founder discovery calls | No external source found for exact quote |